
Adobe’s Media Player (AMP) should not be confused with other “Media Players”, such as Microsoft’s Windows Player (WMP). While the WMP is a playback platform for most of popular media files available offline and online, the AMP is a pure online play that competes with applications such as Joost. Adobe describes its AMP as a “cross-platform media player [that] provides exciting new ways for viewers to discover and interact with their favorite content, while offering revenue and brand-building opportunities for content publishers.”
Source : TGDaily